Richa Pokhriyal

Hey!

I’m Richa, marketing head at Damco Solutions, mentor to tech and SaaS GTM teams, and host of BrandBuildsDemand—the podcast dedicated to exploring how thoughtful branding fuels demand generation.

My passion is building intentional marketing programs grounded in business strategy, customer research and causal analytics. I focus on simplifying modern GTM complexities and crafting realistic approaches that drive measurable growth and create meaningful impact.

On the podcast, I speak with leading marketers, founders, and innovators to uncover the strategies behind building brands that drive real impact (from scaling SaaS startups to reimagining legacy businesses). I take insights from these conversations and distill them into actionable advice that anyone in B2B marketing can apply to build their own demand engine.